Projects

B2B Marketing Strategy

Director of Marketing

I spearheaded the growth of an SMB's brand. Through a strategic website redesign and brand refresh, I successfully generated $2M in revenue using a combination of branding, content, and performance marketing. In just one year, I cultivated a thriving 6,000+ subscriber newsletter and expanded the social media following by 70%, establishing a strong online presence for the brand.

Website & Brand Redesign

Head of Marketing

In 2022, I relaunched the Talentfoot brand, which had remained unchanged for a decade. Over the course of four months, I led the project from start to finish, overseeing the redesign of the website, creating new brand guidelines, designing a fresh logo, and developing sales enablement materials. Additionally, I successfully managed all vendor relationships throughout the entire process.

Content Marketing

Freelance Copywriter

Here's a shorter version for your "projects" page:

I craft compelling content across industries, turning complex topics into clear, engaging copy that drives results. From building materials to events and even the lottery, my words have boosted clicks, readership, and sales. Samples available upon request.

Event Marketing

Director of Marketing

I excel in event management, from ideating content to seamlessly hosting events. With a proven track record of hosting events with over 100 attendees, I have successfully driven high registration rates and created impactful experiences. Leveraging my expertise in platforms such as Zoom and LinkedIn, I create engaging and valuable events that not only increase brand awareness but also generate promising new business opportunities.